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The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
There has, of course, been a rapid rise in the number of e-commerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites.
But many other business models are using the internet to promote their business via websites, blogs, email, social media sites like Twitter and networking sites like LinkedIn. What’s more, internet marketing enables you to carry out marketing activities that range from market research to improving customer service.